Journalist turned marketer turned strategist. Every freelance gig, retainer and brand campaign has been a tremendous adventure. Here is just a glimpse into some of my most memorable.
The GORE-TEX® Brand, LaneTerralever
I oversee brand content, editorial and digital campaigns. Our work on The Breathe Project won the 2017 Phoenix Addys Best of Show largely in part due to our innovative use of social influencers around the globe and a wildly-engaging content ecosystem that humanized the brand. We answered back with Experience More, which leveraged professional action athletes, Olympians and YouTube stars.
In addition, I helped disrupt a retainer content model and built a team of niche industry experts, authors and artists to effectively revamp digital content on all channels.
Davis, Kitchen Sink Studios
I helped develop the concept behind, and the script that moved the story within this brand video for Davis.
Huxton, Kitchen Sink Studios
Huxton wanted to flip the script on the industry connotation and present itself a professional and reputable provider of world class cannabis. The project won a National Addy in cinematography and its easy to see why. The team nailed it. I'm honored that I had the chance to add the words.